Presenting dozens of tools and concepts in a lively, visual manner, this book will help any designer amplify the narrative power of their work. An intriguing logo, page layout or retail space uses line, shape and form to lead users on dynamic journeys.ĭesign Is Storytelling explores the psychology of visual perception from a narrative point of view. Whether crafting a digital app or a data-rich publication, designers invite people to enter a scene and explore what’s there. The latest book from award-winning writer Ellen Lupton is a playbook for creative thinking, showing designers how to use storytelling techniques to create satisfying graphics, products, services and experiences.
Through visual demonstrations and concise commentary, students and professionals explore the formal elements of two dimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency.This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.Good design, like good storytelling, brings ideas to life. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Our bestselling introduction to graphic design is now available in a revised and updated edition. Includes US Media Mail in price - SELECT US MEDIA MAIL FOR SHIPPING - please contact us before purchasing if you would like to ship internationally. All books are used and come with Art Slice Stickers or Pins.
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